The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
DXP
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Is This You?
Agency: McCann / New York
Client: NY Lottery Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Creative Freedom
Agency: 72andSunny / Los Angeles
Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Made By You
Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Little Big Baby
Agency: BETC / Paris
Client: evian Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
500 Years of Stories
Agency: Grey / London
Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Closed for Inventory
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Educative Wifi
Agency: Jung von Matt AG / Hamburg
Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
ACC Bus Back
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Parking While Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon
Agency: David&Goliath / El Segundo
Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE
Agency: We Believers / New York + Cherry Sundae Media / MIAMI
Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Bald Barbershop
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto
Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Best of Discipline Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16038G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16032G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16038G
Award:
2016 Print & Outdoor Silver Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
DXP
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16033S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16034S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16030S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client:
S7 Airlines
Title:
The Imagination Machine
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16036S
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16035B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16031B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16037B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16028B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16029B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16039B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza School
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16040B
Award:
2016 Print & Outdoor Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16160M
Award:
2016 Print & Outdoor Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16161M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
NY Lottery
Title:
Is This You?
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16162M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16163M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16164M
Award:
2016 Print & Outdoor Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16165M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16166M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16167M
Award:
2016 Print & Outdoor Merit Award
Agency:
72andSunny / Los Angeles
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16150M
Award:
2016 Print & Outdoor Merit Award
Agency:
Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16151M
Award:
2016 Print & Outdoor Merit Award
Agency:
BETC / Paris
Client:
evian
Title:
Little Big Baby
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16152M
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16153M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey / London
Client:
Tate
Title:
500 Years of Stories
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16154M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16155M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16156M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16157M
Award:
2016 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16158M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16159M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Vodafone
Title:
Educative Wifi
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16168M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16169M
Award:
2016 Print & Outdoor Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16170M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16143M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Parking While Hungry
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16144M
Award:
2016 Print & Outdoor Merit Award
Agency:
David&Goliath / El Segundo
Client:
Jack in the Box
Title:
World's Largest Coupon
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16145M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16146M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16147M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16148M
Award:
2016 Print & Outdoor Merit Award
Agency:
We Believers / New York + Cherry Sundae Media / MIAMI
Client:
Volvo North Miami
Title:
THE VOLVO HIJACKING CAR SERVICE
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16149M
Award:
2016 Print & Outdoor Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Biothymus M
Title:
Bald Barbershop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16173M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16174M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Walmart
Title:
Pooch Truck
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Annual ID:
PO16171M